DIRECT MAIL SECRETS (written January, 2012)
I will show you how to successfully market your extra income opportunity with Direct Mail.
Reverse Mailing back to potential prospects sounds all well and good, but there are two secrets you must use to making it a successful promotion without offending your potential prospect.
Only send “reverse mailings” as soon as you get them and only with offers that will help this prospect promote the program they are currently promoting. Do not send them an offer to join into another program because they will just throw it away. Instead, send them something that will help them in their current program.
Don’t forget that these people are just like you and me. When you are hot and heavy with a program you are promoting, are you interested in anything else at that time? Of course not, nor should you be. Neither are they. However, if you offer them something that will presently help them in their current program, you’ll increase the amount of sales you get.
Can you now see why and how 99% of the people who do reverse mailings fail, therefore wasting their time and money? What do these prospects need? Mailing Lists, Stamp Programs, Printing and Mailings…there are a lot of dealerships out there offering these services and you can make good money brokering these types of services with reverse mailings.
You also need to get yourself some index cards or use a database in your computer and keep track of everyone who bought any service or program you may have offered them with the dates they bought. These people are your personal clients – your gold mine you might say. You should mail to them on a regular monthly or bi-monthly basis with your own homemade newsletter. Look on-line for how easy they are done.
This is very important! Keep every envelope that you receive in the mail with their offers. The reason you should keep these envelopes is because after 45-60 days, these names could be another “gold mine” for you. Unfortunately, most of these people probably are disappointed with the program they were in because it wasn’t as good as they thought it would be. Most people jump ship between 2-3 months, so they are ready to join into something new, so after 45-60 days is the perfect time for you to send them your program.
If you sent them your program when you first received their offer, they probably would have thrown it in the trash. But after 45-60 days is the correct time to send your program – you will get people to join. That’s why it’s important to make sure you date them properly and then send to them at the right time.
I write on the envelopes the date I receive them and I keep them in a box in date order. This system works well and the better organized you get at it, the easier it is to do.
I personally recommend you include a personalized cover letter and give them reasons and benefits why your program works. They are dying to join something that works!
The author of this article is Larry Costello, President of All-American Print & Mail, 2200 Wilson Blvd #102-57, Arlington, VA 22201.