Seven Quick Steps to Success in the MLM Industry (written April, 2013)
#1) Finding prospects. Many people in our business believe that if they know a lot of people, they can have a lot of success. Many also believe that if they don’t know many people, they don’t have a chance. While that may sound logical it’s not. Most people who start in this industry do mailings to generate business. I always suggest to generate leads, put them on their monthly mailing list and contact them every month. I remember when I started, I had 50 names – now I had 11,905 good names.
#2) Contact your prospects regularly to get them to join your opportunity. This is the gateway skill to our network marketing industry. If you aren’t successful in getting anyone to take a look, your future may be very dim in the industry. One of the important things about contacting these prospects I use is very simple: be a real person.
#3) Presenting your opportunity. You always want to explain why this opportunity is a good one and why they should join with you. Then you have to show them how they can easily promote it just like you are – duplication is process.
#4) The follow up is where the fortune is. You probably have heard people say, “The fortune is in the follow up.” I learned that when you are following up with people, you want to do what you say you are going to do. The only reason to have an exposure is to set up the next exposure; once I expose someone to the opportunity, I follow up with them. Probably about 80 percent of people will join with you between the fourth and sixth exposure. I will show people what we’re doing to make sure they have a good understanding. I like to educate them and make sure they understand what we’re doing.
#5) Close the deal. While you are following up with these leads on a monthly basis, ask them to join. Give them reasons to join right now with you. You can’t make money unless people join with you!
#6) Getting prospects off on the right path. You always want to make sure you get people started correctly. I have learned to have a game plan with people. Find out why they are in the business and stay focused on their “why.” There will be some ups and some downs, but if people are convinced that their “why” is big enough, their “how” doesn’t matter.
#7) Promotion, Promotion and More Promotion. Don’t just promote an opportunity one time. Keep promoting, promoting and promoting even more. There is no substitute for you do promotions and encouraging the people that join with you to do the same!
When I learned these seven skills, at first I didn’t realize they were skills I must learn to become the author of this article is Larry Costello, President of All-American Print & Mail, 2200 Wilson Blvd #102-57, Arlington, VA 22201.