The Two Most Common Mistakes On What Is Holding You Back From Making Serious Money! (written May, 2001)
There are so many good people in this great industry of ours, but I see so many common mistakes that we are all making and without offending anyone, I would like to bring up the two more common and most critical mistakes I see being made and I will add a simple solution at the end, so without any further adeiu……
Most Common Mistake Number One – I see all too many of us involved in way too many programs. It is not bad to be involved with many programs, but when you do, you must make sure you are committed to each one. The major mistake I see being made is when people are involved with many programs that they “hit or miss” it. Most often “Miss”! These type of people feel if they join into a bunch of programs and spend a king’s ransom on advertising, only in their mind, one of them has got to “hit” and “hit” big! It doesn’t work like that. That is a very, very naïve method of trying to promote. If you are going to spend your hard earned money in any program and then promoting it, wouldn’t it be to your advantage to be committed to that program by understanding what it is about and dedicating yourself to developing a promotional strategy for you and your downliners to use? Don’t you think if you are confused and don’t have a clue what you are doing, so will your current downliners and any future downliners you recruit and thus, your organization will fall apart at the seams? It is not bad to join into many programs if you are committed to making each one work and following through with the systems each program employ. It is silly to spend your hard earned money “recklessly” and then seeing it go to “poof”. What I personally do, which seems to work very well in explaining the programs I am in and for promoting them is I make sure each of my programs complement each other. I’m involved with a Stamp Program, an Envelope Program, and an Advertising Program – they all can be promoted together as well as separately – because they complement each other. They work as a team. I am not “hitting” or “missing” anything. They are working together. I have seen all too many times I get offers from the same person promoting a Nutrition Program and a Telephone Program, with a Satellite Program. How can they work together? Thus they don’t and consequently, this poor sap fails and loses his shirt. This is a big mistake many people make, so keep that in mind. Commit to programs that complement each other.
Most Common Mistake Number Two – Forgetting about being consistent. Tell me one thing in life that doesn’t require us to be consistent with what we are doing to succeed? Just one? It seems like common sense to me, but who am I anyway? I see all too often, good people spending their entire wad at one time and not utilizing the “consistency” factor. Why do Coke and Pepsi and Burger King, and McDonalds, and IBM, and every major league company keep their name in front of us every day of our lives? For the same reason we need to advertise on a consistent basis. If you have $100 to spend, it would be better to spend $20 a week for 5 weeks than all of it at one time – period. It is better to be consistent with your promotions, than it is to be anything else!! The more people that see your name out there, the better chance you will have to succeed. I can’t tell you how many times I see people advertise something one time and never again and then quit on the program. It doesn’t make sense to me. How will you succeed then? If you are trying to tell me that you are a business person, then won’t you be in business for the next hundred years, God willing? What is your hurry then? My suggestion is to learn to be consistent with your promotions. Nothing will work just one shot at a time.
There you have it: simple to the point easy to understand: #1) Don’t be involved with too many programs at one time and, #2) Learn to be consistent with your promotional efforts. Do these two simple things and you will see your downline and then your profits soar!!
The author of this article is Larry Costello, President of All-American Print & Mail, 2200 Wilson Blvd #102-57, Arlington, VA 22201.